All we need is LOVE?

Written by Silvana Buljan for Buljan & Partners Consulting

A recent study in German households reveals that financials in a partnership are more important to women than to men. Whereas women prefer their male partners to gain more money than themselves, men don´t really care about financials, 71% say the only factor that matters is LOVE. Amazing.

When did we start to openly talk about love publicly? And what could this mean to our business environments, where we are usually taught to avoid showing emotions or to talk about them?

If we want to engage with customers it will be difficult to achieve a relationship if we don´t talk about emotions and love. “Love your customer” is a slogan that we can find in any loyalty and CRM book, but what does this exactly mean in a professional relationship? How do define LOVE “professionally” if we even can´t give it a standard definition in our private lives?

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Engaged, Loyal or Addicted?

Written by Monique Jansen for Buljan & Partners Consulting

A personal story about my “Nespresso-itis”

Image Source: http://es.globedia.com 

It usually helps understanding the effects of Customer Centricity just by analysing one’s own experiences as a customer. I recently asked myself the following question: Having been a Nespresso customer for more than 3 years and having spent more on coffee then on my mobile phone bills:

  • Is it because of George Clooney?
  • Is it because the coffee is just better than the alternatives?
  • Is it because of their easy to access sales channels?
  • Is it because of the brand image?
  • Is it because of their Customer Centric attitude?

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