Internal customers’ satisfaction key to Customer Centricity

Written by Kyriakos Katselis for Buljan & Partners Consulting

Nowadays, most of the companies around the world are focusing on Customer Centric Management and are presenting it to their employees, as a conceptual way of working in order to create added value that will result in a higher turnover. Employees, from their point of view, are trying to make the outmost in order to satisfy the company’s view, thus doing the outmost to meet their supervisor expectations towards the qualitative and quantitative targets, granting minor importance to the actual needs of the so called ‘external customer’.

But what is really Customer Centric Management? Is it a concept that companies and employees should have at the back of their mind and bring it on the surface every time there is a related subject or every time there is a customer complaint? Or should it be the company’s non-negotiable term of conducting business and behavior towards the internal and external customers?

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How to motivate employees to be Customer Centric

Written by Harald Baumeister for Buljan & Partners Consulting

Many managers claim that their employees have the right environment to deliver excellent services to their customers. However, the customers see that a bit different. In an Experience Gap Analysis Study carried out by our partner Strativity between 2004 and 2011 with more than 50.000 participants, 76% of the employees said they often go “above and beyond” and exceed customer expectations, yet only 26% of the customers agreed.

The problem is that current methods to motivate employees are mainly based on productivity and sales improvement, but neither on the customer satisfaction nor on their needs.

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Can customers be ridiculous?

Written by Buljan & Partners Consulting

http://www.youtube.com/watch?v=0_Qk_OiBFN0

Video source: Youtube

Have you ever thought of the following question: “Can customers sometimes be ridiculous?” How can we behave in a way to turn a situation around and help them engage in that given situation, taking ownership of the certain moment and their problem they (believe) are having? Do you still try to make them happy – or are you just being annoyed?

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