The practice of paying for a service after using it (“pay-per-use model”) is becoming increasingly popular in current society. End customers and users are setting the pace of this trend as we can see in the private property sector (for example, housing and transport), which is decreasing in demand. Therefore, companies have to irremediably restructure their activity to meet these changing needs. Continue reading →
We all know that the NPS® metric (Net Promoter Score) is commonly used by companies as a reference to measure customer experience with a single question: Would you recommend the product or service to a relative or friend? We are not going to discuss whether NPS® is the best metric to measure customer experience or the best time to use it, but rather if NPS® results may be manipulated. Continue reading →
Written by Bianca Lorenz for Buljan & Partners Consulting
Marketing executives from the automotive and technology industry agree:
Once seen only as a necessary supplement to advertising on main traditional media such as TV, radio and print, digital platforms such as YouTube, social media, and cell phones are now the main focus of automotive marketing plans, being the way our customers refer to digest media. Continue reading →
Written by Boaz Amidor, guest in our CCM blog, for Buljan & Partners Consulting
In the face of complexity and change, software vendors and service providers strive to develop an efficient customer engagement strategy that is adaptive to technological changes. Increasing the adoption of self-service by customers is the new growth strategy of our times. But are most self-service experiences really worth the customer’s time? Continue reading →
Written by Luis Hergueta for Buljan & Partners Consulting
At the end of March, one of the biggest CRM events takes place in Las Vegas: CRM2015 by SAP Insider. An excellent occasion for Buljan & Partners Consulting to once more travel to the US in order to meet other innovative CRM and Customer Centric leaders and mingle with other influencers. Continue reading →
Written by Björn Neumann (@CCMTechnology) for Buljan & Partners Consulting
What is customer centric technology? How is it applied and how can it support customer centric organizations?
In a nutshell customer centricity is aligning all business activities with customer activities, needs or issues. Customer centric organizations understand their customers, put them at the top of their strategy and set them at the center of their values. Customer centric companies generate (additional) revenue by putting customers at the core of every process to better reach, engage and satisfy them. Continue reading →
Written by Björn Neumann (follow me on @CCMTechnology) for Buljan & Partners Consulting
While changing your company from a product or service driven to a customer centric organization you might have come to the question of “How to measure, monitor and improve the new structure?” Especially as decision maker you must ask yourself, if the currently established metrics are still valid and are an adequate toolkit for the new strategy.
You might have found that your KPIs in Marketing, Sales and Service related to
quantity or quality of prospects currently worked on
customer kept or lost during a specific time frame
tell you more about your company, your products or your services than about your prospects and customers.