Facebook interactions B2C – C2B not as frequent as we think

Written by Monique Jansen for Buljan & Partners Consulting

Facebook is an excellent social media tool for spreading corporate and brand related messages, and the number of companies that open Facebook pages to communicate with potential and current customers is still rising.

On Facebook’s own web-page, the numbers are impressive:

  • More than 750 million active users world wide
  • 50 % of active users log on to Facebook on a daily basis
  • The average user has 130 friends
  • People spend over 700 billion minutes per month on Facebook.