By Silvana Buljan for Buljan & Partners consulting
What is CCM (Customer Centric Management)? How does it differ from CRM (Customer Relationship Management)?
While CRM (Customer Relationship Management) is closely linked to data, systems, technology, software, etc., CCM (Customer Centric Management) revolves around the customer. Although technology is also important in CCM, it needs to go a step further, given that, besides using technology, CCM requires a customer-oriented definition of processes. CCM also requires trained staff who can provide a good customer experience, since good customer service is always the objective. It is precisely a customer-based model rather than a product-based model what differentiates CCM and CRM.
Written by Monique Jansen for Buljan & Partners Consulting
WARNING: the content of the following post is FICTION. Although more and more companies are implementing customer centric strategies these days, CEOs still apologize frequently to customers while decision makers have to listen more to the customers’ needs. That’s why there is still a lot of work to be done. Continue reading →
Written by Rachel Calleja for Buljan & Partners Consulting
Most team leaders are agreed on one mission: companies around the world are trying to build passionate, multi-generational teams based on people and their commitment to the customers. Continue reading →
Written by Silvana Buljan for Buljan & Partners Consulting
The crisis in Spain is officially coming to an end; there are more foreign investments and labor market is starting to move again. Thus, we have been vacationing with less fear and more hope. Continue reading →