Written by Antonio Igarza for Buljan&Partners
For the customer, the seller is the company.
The client does not distinguish between the seller or the sales manager and the organization for which they work.
Customers do not know what happens behind the doors that say “Only for company personnel”. They don´t know the areas of responsibility, the descriptions of the functions of the office, or what the salesman can or cannot do for them.
The customer “just” wants to be treated the way he / she considers best.
Written by Monique Jansen for Buljan&Partners
The year 2012 is almost over, usually the right time for some reflections on the past and a wish-list for the New Year.
Apart from the obvious health, happiness, success, earnings and savings analysis that most of us do, I encourage everyone to ask themselves the following 3 questions:
1) How many lasting wow-moments have I experienced this year as a customer?
2) How many lasting wow-moments have I provoked with my customers this year?
3) How can I improve the experiences I provoke next year?