The importance of Partner Alignment in Customer Centric Management

Written by Monique Jansen for Buljan & Partners Consulting

partners CRM

Companies have many reasons to include external partners in their customer facing processes in Customer Centric Management. External partners can ensure a more efficient and therefore less costly service. They tend to save a company time in searching the right staff for the job, they ensure process effectiveness based on their subject matter experience and they improve efficiency though making advance of economies of scale.

However, outsourcing is not a light decision to take. Leaving a customer-facing process in somebody else’s hands is scary, as it is a crucial one in ensuring an A to Z aligned customer experience.

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CRM Idol 2013: public voting for winner open!

Written by Silvana Buljan for Buljan & Partners Consulting

We finally made it to the last round of this year´s CRM Idol 2013 contest, and all finalists have put lots of efforts and motivation in creating their videos to compete for the title.

As reminder, they are uservoice, cirruspath, bluecamroo, mindtouch and next principles.

The big news is that now the decision of who will make the race is not in the hands of the judges, but in yours – have a look at the videos and make your vote before Monday Dec 16th.

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CRM Idol 2013: finalists announced!

Written by Silvana Buljan for Buljan & Partners Consulting

Yesterday 5 out of 12 semi-finalists have made it to the finals of this year´s CRM Idol contest. They are mindtouch, uservoice, cirrus insight, blue camroo, and next principles. You can watch out their products and services on their websites, and have a close look at the demo reviews placed on www.crmidol.com.

What I want to share with you is their mission statements, and how they market their business model by finding the right messages for creating awareness, attraction, and curiosity for trying them out:

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CRM Idol 2013: semi-finalists announced!

Written by Silvana Buljan for Buljan & Partners Consulting

Last week the 12 semi-finalists of this year´s CRM Idol contest have been announced, all of them passed a selective process of references, presentations and product demo´s. For details on the list and contestant reviews check out www.crmidol.com. You´ll be surprised!

So what´s cooking this year? To put it into a nutshell, we are back to “keep it simple”. Social media, big data and most companies´ focus on efficient processes have led the industry to look for more intuitive, pragmatic and consolidating solutions.

For big organizations this means to have supportive tools for identifying relevant data for the specific CRM processes, and making it available across the organization. For SMB this means a complete set of CRM and ERP functionality to optimize all business processes.

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Exceeding Expectations

Written by Luis Hergueta for Buljan & Partners Consulting

Exceeding Expectations is the situation when results are above and beyond in the customer journey.

“The key is to set realistic customer expectations, and then not to just meet them, but to exceed them”. “Surpassing expectations on the service side means that your people understand what your brand stands for, that they are proud of it and will go the extra mile to make sure that your customers are happy”.

Richard Branson

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Buljan & Partners Consulting – 10 Year Anniversary: Video "Great Clients"

Written by Buljan & Partners Consulting

Receive our warmest welcome to this 3rd video of our 10th anniversary campaign “Great Projects for Great Clients with Great People”, dedicated to our CLIENTS.

We are very touched by the references we have received from BMW Group, Microsoft, Andreas Stihl and mmmm Abogados.

ENJOY!

CRM Bus Tour

Written by Silvana Buljan for Buljan & Partners Consulting

This summer and autumn is intense and challenging for the international CRM industry, lots of things are happening and confirming that CRM is still not dead! We are currently right into this year’s CRM Idol 2012 contest, checking out some really innovative and promising tools to stir up the industry. Last week (13th to 15th August) THE international conference for CRM – CRMEvolution 2012 – took place in New York City, with the presence of the world’s most known and recognized influencers, practitioners and visionaries. But what I really want to dedicate this post to is something that has never been done by anyone before in the industry: 4 of the most influential CRM subject matter experts – Paul Greenberg, Esteban Kolsky, Denis Pombriant and Brent Leary – will travel Europe during 12 days on a Bus to engage with CRM professionals across Europe. An outstanding and unique event!

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Buljan & Partners Consulting 10th Anniversary – “Great Projects”

Written by Buljan & Partners Consulting

The journey of “Great Projects for Great Clients with Great People” continues…
I proudly invite you to view this second video giving you insight in our way of working.

Special thanks to all our loyal customers who have trusted their business issues into our hands for the last 10 years: “GREAT PROJECTS” is the result of facing challenges jointly, understanding our customer needs, and being part of their implementation teams.

ENJOY!

Buljan & Partners Consulting 10th Anniversary – "Great People"

Written by Buljan & Partners Consulting

2012 is a significant year for Buljan&Partners, as we celebrate our 10th anniversary!

The key to our success are our clients who trust in us, the projects that we have delivered in the last 10 years, and the team working with our clients in the field, to help them be a customer-centric organization. I proudly invite you to follow our anniversary campaign “Great Projects for Great Clients with Great People“, starting with this first video dedicated to our B&P TeamENJOY!