Written by Buljan&Partners
CRM Idol is back! Last year we started an adventure towards engaging the CRM community in innovation, and active participation to find 2011´s promising CRM solution. “We” means Paul Greenberg as thinking head and primary judge for the Americas and EMEA, Esteban Kolsky, Jesús Hoyos, Denis Pombriant and Brent Leary as primary judges for the Americas, and Mark Tamis, Laurence Buchanan and myself as primary judges for EMEA.
Last year´s winners – GetSatisfaction for the Americas and BPMOnline for EMEA have increased popularity and business, and were awarded with a considerable amount of outstanding prizes. And because of this very positive experience we decided to expand our idea to Asia Pacific, being represented by the primary judge Prem Kumar.
This means that this year we will identify 3 new CRM solutions as winners for the Americas, EMEA and Asia Pacific, giving them the opportunity to demonstrate their products to an extended panel of experts, and the entire CRM community.
For me personally it´s exciting to be part of this process, it is the true way of customer centricity: neither the budget a candidate has got for product development, nor personal relationships with influencers make the process of winning easier. It´s only about them, their product, their professionalism and most important: their passion to convince us and the community of being worth becoming the winner!
To check out rules, more details and the process of application, check out our website: http://www.crmidol.com/node/92
Let´s start the adventure part 2!