The title of this article is inspired by Haruki Murakami´s book title “what I talk about when I talk about running”. I am not pretending to be a CRM all-terrain expert. When I talk about CRM I prefer to focus on “fit to process”, the “user experience” and the “effect this has on the end-customer experience”. I leave the technical evaluations over to the experts! Continue reading
Written by Elisabete Zubiarrain for Buljan & Partners Consulting
Some years ago CRM was the acronym in fashion, but now, in an ever-changing world it is the moment of Customer Experience.
The customer-centric business is not that new. Many years ago small storekeepers found out that their clients are also decision makers and may decide to abandon them at any time. Continue reading