Written by Silvana Buljan for Buljan & Partners Consulting
Last week the 12 semi-finalists of this year´s CRM Idol contest have been announced, all of them passed a selective process of references, presentations and product demo´s. For details on the list and contestant reviews check out www.crmidol.com. You´ll be surprised!
So what´s cooking this year? To put it into a nutshell, we are back to “keep it simple”. Social media, big data and most companies´ focus on efficient processes have led the industry to look for more intuitive, pragmatic and consolidating solutions.
For big organizations this means to have supportive tools for identifying relevant data for the specific CRM processes, and making it available across the organization. For SMB this means a complete set of CRM and ERP functionality to optimize all business processes.