CRM Bus Tour

Written by Silvana Buljan for Buljan & Partners Consulting

This summer and autumn is intense and challenging for the international CRM industry, lots of things are happening and confirming that CRM is still not dead! We are currently right into this year’s CRM Idol 2012 contest, checking out some really innovative and promising tools to stir up the industry. Last week (13th to 15th August) THE international conference for CRM – CRMEvolution 2012 – took place in New York City, with the presence of the world’s most known and recognized influencers, practitioners and visionaries. But what I really want to dedicate this post to is something that has never been done by anyone before in the industry: 4 of the most influential CRM subject matter experts – Paul Greenberg, Esteban Kolsky, Denis Pombriant and Brent Leary – will travel Europe during 12 days on a Bus to engage with CRM professionals across Europe. An outstanding and unique event!

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I am your customer

Written by Lisa Rottmann for Buljan & Partners Consulting

The other day, a teacher read the following in a Sales training and I think it’s worth sharing:

It’s a letter from “your customer”. This guy is kind of “special” and I’m sure that you will not like him on the first sight! If “your customer” behaves like this, will you be able to like him and take care of him? Think twice: We all behave in the same way when we are customers, don’t we?

Dear Company,

I am your customer. Satisfy my wants with personal attention and a friendly touch and I will become a walking advertisement for your products and services. Ignore my wants, show carelessness, inattention, or poor manners, and I will simply cease to exist as far as you are concerned. Continue reading